001/surf/skate/snow/life
Snowboard summercamp photographed in the land of the midnight sun by Robert Huber & Danny Burroughs.
Fourty year retrospective of a surf photography master
Indoor skate parks by Leo Sharpe & Michael Fordham
A miscellany of design and imagery from issue #1
/ censored * uncensored /
Why not start as you mean to go on? An upfront spread featured a beautiful image from English photographer Andrew Richardson’s posh porn magazine which essentially had the same tits and arse as ‘Razzle’ but was art and cost £15 a time. This being the first issue our major stockist WHSmith’s were couriered a copy hot off the press to check the content. On seeing this spread they immediately refused to stock it which after months of negotiation was a big blow to the publishers.
Their solution to satisfy the vendors involved the printers calling everyone in over the weekend to put a ‘censored’ sticker, by hand, on the hairy spot of this page in every issue. I remember a smiling publisher on the phone to the production manager at the printers in Plymouth as he described in a West country accent how his wife, grandmother and workmates were all on the shop floor peeling and placing the stickers I had speedily designed onto 20,000 pictures of a muff diving man.
/ norway summer snowboard camp /
/ the warrior women of eritrea /
/ indoor skate park /
/ folio focus /
/ a miscellany /
My obsession with designing type has led to me spending a lot of time in libraries, the most edifying was, and still is, St. Brides type library just off Fleet Street where I have spent countless hours collecting and finding new founts and innovative methods of applying them within the rectangles of a magazines pages. adrenalin was published in English, French and German so we always designed all the text in black so that we could then swap the black plate for each language change. It meant that the publishers could sell the same advertising space three times to the respective countries.
Our total editorial budget for an issue, both words and pictures, was around eight thousand pounds and required the editorial team to find content solutions that cost us sweet F.A. 
The selection below shows some of the design highlights of issue one including some great photographic work from Deidre O’Callaghan and illustrations by Henry Obasi.
