a good walk wasted

Our publishers were three sales executives producing niche periodicals across Europe and the U.S.A making a killing selling ad space on those titles. They all played golf and were already producing a subscription golf mag for the American market that brought in hundreds of thousands an issue.
      They saw a gap in the market and asked me and Mike if we’d like to put together a magazine aimed at younger players. “Of course!” I said. I hated golf and still do but if you’re going to kick something you may as well do it from the inside. And the golf industry in 2002 was ripe and ready for a good kicking.

First off we called it Bogey which appealed to the Milligan in me. Secondly, it appealed to the traveller in me as I had begun to exploit being paid to go around the globe taking photographs and drinking myself to sleep on expenses next to my work comrades.
      Most of our budget was spent paying the best new photographers we could find to shoot features for us as cheaply as they could. But we had chosen them because their default setting was always set to brilliant and this archive reflects that talent alongside the work of countless other illustrators, artists, writers, prop-makers and stylists.
      Bogey is without doubt the best magazine that I’ve ever worked on and it is a great shame that the golfing world wasn’t ready for us yet. Fuck ’em. NEXT!