self publish

When the staff at adrenalin and Bogey knew that the ship was sinking, me and Phil were on a trip to South Africa to play golf. Whilst sat at a bar in a restaurant in Jo’burg we came up with the idea to publish our own magazine. With the musical content of adrenalin growing with every issue we thought that a music title was the next step. For me it was an obvious choice because a music mag would combine my two favourite things, designing magazines and music.
      We scribbled down content ideas that took advantage of our contacts on the back of our bill and put it aside with the other expenses that we would claim back on our return.
      When we got back to London our publishers gathered all the staff in our office and told us that they had put adrenalin up for sale, but hoped that we would continue working to put the next issue together (without pay) so that prospective buyers could see us as a going concern, but those that wanted to leave immediately could do so.
      Phil and me decided that we would stay on and use all the companies resources to put together our first issue of The Stool Pigeon music newspaper. We had wrestled with many names but it was my friend Sam Reid (dedbeat weekender) who came up with the moniker. The name and its meaning encapsulated our plan to use the newspaper to tell the whole truth about the music industry and not to kiss the asses of the record labels and acts pedalling their bullshit to the masses.