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Whilst teaching on the Graphic Design B.A. course at the University of Creative Arts’ Farnham campus I was asked to put together the end of year brochure which could be given out to visitors and prospective employers. At the time I was still producing The Stool Pigeon music newspaper so it was a natural choice to use a similar newsprint format that was also very cheap to print.
I designed a six column grid within the printer’s template and used a system where individual information elements (name / number / title etc) could slide horizontally across my grid, thus avoiding any of the visual repetition that catalogues like this are prone to.
I find the challenge of designing these catalogues and directories very interesting, because if you can make a phone directory look good then you can make anything look readable. Along with photocopiers, a scanner is one of my all time favourite design tools and the use of toned lines and Zapf Dingbat backgrounds, that I dragged across the scanner, added a Xerox inspired visual language that played into the newspaper format of the finished artefact.